O Fotografii

wtorek, 18 września 2007

O "Kodaku"


In 1890 when I returned to America I found that photography as I understood it hardly existed; that an instrument had been put on the market shortly before called the "Kodak" and that the slogan sent out to advertisers read, "You press the button and we do the rest." The idea sickened me.
There was the shooting away at random, taking the chance of getting something. To me it seemed rotten sportsmanship. I had been brought up with the idea of the tripod and awaiting one's moment to do what one willed to do.
I had walked day in and day out for months through the Tyrol and Switzerland and upper Italy with thirty pounds of camera and 18-by-24 centimeters plates on my back. Before I had ventured to expose a plate I had to feel sure that I'd get a result. There was nothing haphazard about it.
So the "Kodak" and all it represented did not tempt me. As a matter of fact, I was very unhappy in my own country. My yearning for Europe was constant.

Alfred Stieglitz - "Twice a Year I (Fall-Winter 1938)"
Zdjęcie: Berlin, Styczeń 2007

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